Marketing is a necessity. Something that all enterprises must embrace. Find out how marketing fits within your business operations, how every social entrepreneur can find the right marketing mix, and what to include in an effective marketing plan.
There’s more noise than ever in the market as companies compete feverishly for customer attention. Find out how to cut through the noise and craft compelling messages that can activate demand from different customer groups.
You can’t make money if you can’t get in front of your customer. Find out how your product or service can be distributed, the pros and cons of different options, and how you can make the right placement choices for different market segments.
Lots of opportunities exist to sell to corporate and public sector buyers. Find out how to sell to other organizations, including where to find customers, how to prepare for a bidding process, and how to set wholesale prices (for volume sales).
More of our lives than ever are spent in front of electronic devices. If that’s where people are, then that’s where you need to go. Find out how you can improve your online presence, how to gear up for digital marketing, and what tools you can use.
The more successful you are at marketing and selling to customers, the greater your capacity for social good. Find out how to design your marketing efforts, and the tools you can use, to enable simple tracking and the measurement of results.